Everyone has a business or personal social media profile these days. I think we all can agree social media is here to stay. If you are new to Social Media you should know Social Media is a Common standard for any business, entrepreneur and individual. I remember when AOL was a big thing back when the internet started growing it’s legs! Since I am in the Service business, lets take a look at some statistics.
- 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (SYNCAPSE)
- On Facebook, brand posts get half of their reach within 30 minutes of being posted. (SOCIALBAKERS)
- 43% of all marketers have found a customer via LinkedIn in 2013. (HUBSPOT)
- 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.(HUBSPOT)
- Approximately 46% of online users count on social media when making a purchase decision. (NIELSEN)
- 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (COMPETE & TWITTER)
- 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour.(AMERICAN EXPRESS)
This month’s biggest mover is (who else): Facebook. In releasing their 2013 Q1 financials, Facebook announced their most recent user total has climbed to 1.11 billion. WOOZERS. It keeps growing doesn’t it. These days you cannot afford not to be Socially connected as a business.
YouTube
These numbers from YouTube’s own blog
- 1 billion unique monthly visitors
- 6 billion hours of videos are watched every month
- This means that 50% more hours of video are watched in March 2013 compared to last August when it was 4 billion hours a month and last May when it was 3 billion.
- YouTube reaches more U.S. adults ages 18-34 than any cable network
Google+
Google+ is making an impact on the social media universe and is now the second largest social network.
What are some of the numbers on Google’s social network built to protect it from
Facebook’s growth and data capture to ensure it remains relevant?
It is Google’s social layer that enhances it’s other online assets.
- 359 million monthly active users according to a Global Web Index study
- Its active users base grew by 33% from June 2012 through to March 2013
Facebook continues to grow and work out how to make money from its ads and mobile users.
Here are the latest facts and figures from its earnings call for the first quarter of 2013
- Daily active users have reached 665 million
- Monthly active users have passed 1.1 billion for the first time
- 751 million mobile users access Facebook every month
- Mobile only active users total 189 million
- Mobile now generates 30% of its ad revenue up from 23% at the end of 2012
Twitter is the fastest growing social network in the world by active users according to a Global Web Index Study.
So how does that translate into hard numbers?
- 44% growth from June 2012 to March 2013
- 288 million monthly active users
- That means that 21% of the world’s internet population are using Twitter every month
- Over 500 million registered accounts
- Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%
What are 2 key factors driving the social web in 2013?
According to a Global Web Index study it is:
- Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
- Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
These 2 key factors are keeping the social web vibrant.
